Tip: Think of your "About Us" page like the selling text in a book. The selling text (blurb and author bio) is designed to persuade the reader of the book's value and the author's credentials. Your "About Us" page should be no different.
Tip: Add a picture: Remind prospective customers that there are people behind your company's success. Include photos of executives and other key managers along with their profiles.
Tip: Tell your company's story. A company history timeline is a great way to highlight achievements without bragging.
When visitors click on your "About Us," they want to know about you. It is your opportunity to show them that there is a human side to your company. It is also a great opportunity to cement a relationship with visitors and prospective customers. Properly written, it can provide some serious buying resolve.
Fill in this form to create a first draft of your About Us text. The information will be put together in a cohesive paragraph right before your eyes. Then, you can begin to fine tune it. Use the composer as often as you like.
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